BP engaged Mayridge to design and build their stand at Offshore Europe 2011. Their main objective was to create an open and inviting stand which visitors would feel welcome and relaxed to walk around. The 114sq metre double deck exhibition stand created an impressive presence on the show floor, blending clean lines and open space with strong branding and dynamic technology. The front of the stand space was designed to be open to accommodate the large number of visitors attracted to the BP stand. Placing the reception desk at the rear pulled visitors on to the stand easily.

CONTENT ENGAGES AUDIENCE

By providing interesting and engaging content on their stand, BP was able to educate and inform their audience. One example of this is the inclusion of a 3D hologram of BP’s Trevor Garlick. Further examples included a large plasma wall facing the main aisle displaying a flavour of what else was on the stand. This serves as an engagement tool to draw visitors onto the stand. Once on the stand, visitors could learn more about BP projects via two interactive screens with headphones.

The double deck area provided BP with a private area to entertain VIP visitors. Within this area, interactive touch screens were displayed to enable BP staff to vote for their favourite charity. It was important for BP, that employees stayed aware of what was happening at Offshore Europe. For this reason, cameras were rigged on both floors to beam live pictures to BP head office, directly connecting BP employees with the exhibition.

INTEGRATED APPROACH

The integrated approach to live events created by Mayridge for BP blended an exhibition stand structure with interactive, engaging and interesting content which delivered one of the busiest stands at Offshore Europe 2011.